>Kerning. Now, that's a word I haven't heard since my Compugraphic days
Kerning = Is the design of copy/fonts and the adjustment of the spacing between (letters or characters) in a piece of text to be printed.
Sorry for using, jargon. I was talking to another printer (Glenn) in a language specific to our trade. That tag was a bee-atch to do! You'll see when you get your tags that the spacing of words and individual letters on the original tags was all over the map. If I ran the shop that produced those tags originally, I would have fired the typographer on the spot. It was done horribly and all wrong.
In order to recreate and to maintain the look of the original piece, I had to follow the original typographers foot prints in the snow. It wasn't easy, the copy is all over the map on the original as I mentioned. Weird breaks and spacing everywhere. I had to blow everything up by 250% on my computer just to work on it and make the corrections and adjustments that were needed. There was broken copy/letters and words all over the place that I cleaned up one by one, by hand.
Positioning the graphics and copy where they needed to be is part of what I used to do for a living. Because Glenn is a fellow printing tradesman, he can appreciate the work that went into making that tag look as bad as the original! I am trained to make things look correct. Intentionally making something look bad/wrong to match an original is not an easy thing to do! LOL
Glenn - again, great job on the tags. I know running those odd-shaped tags through a multi was not an easy press run for you. How did you run the back-ups? Had to be a PITA with that really odd-shaped tag. Usually you'd run regular card stock and the bindery guys would die-cut the cards. Work & turn baby! Nice work, man.
John
