Sometimes I think a seller opens a new account on eBay under a strange annonymous email address just to up the bid on their own item, notice the bidder has "0" items bought. It's like the seller in an auction bidding on their own item to "help" up the bid. (ooops...tried changing the title and it posted twice.)

http://offer.ebay.com/ws/eBayISAPI.dll?ViewBids&item=220354031569